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Post by PistolPete on Mar 15, 2023 15:12:54 GMT
I've seen toolboxes, guitar cases. pallets and many many vintage suitcases put to use as merch stands at small gigs.
Just wondering what everyone here thinks is the best set up they've seen? Did it make you buy a CD?
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Post by borborygmus on Mar 15, 2023 19:56:54 GMT
I like to buy merch at a gig, since I think it’s the best way of supporting the artist (also buy direct from their website in preference). These days, the ability to pay digitally (contactless) is a critical factor. Especially if the price is not a round number i.e. if it’s a £10 CD, I might have a tenner in my wallet, but if it’s £12 then I’ll want to buy with my phone or not at all. Make the transaction as easy as possible, since people may have limited time - they are on their way home or to a bar. And you want to have as many transactions as possible, so speed is of the essence. I’m not sure the aesthetics of the display are very important, as long as it’s clear what’s for sale, and how much they cost.
Interestingly, I have bought a download voucher at a gig instead of a CD. This from a US artist touring in the UK, when transporting CDs on tour was logistically difficult. I think this may be the future.
Peter
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